Lion Group

Lion Travel Group has developed a diversified business structure since its founding in 1985. Through a 3C model—Content, Community, and Commerce—the group integrates travel, media, marketing, technology, and dining services, creating a comprehensive travel and lifestyle ecosystem while aiming to become a leading travel and lifestyle service brand for Chinese communities worldwide. 雄獅集團以「Lion, Enriching Life」為理念，透過內容、社群與商務3C模式，整合旅遊、科技與餐飲產業，打造旅遊生活服務品牌。